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At The Exposure Co. we’ve had the chance to work with a variety of brands, promoting an extremely diverse array of products and services, giving us insight into the up-and-coming trends for 2022… In 2021 we saw TikTok grow over 45%, recording over 1 billion monthly...
As 2021 comes to an end and restrictions ease, travel is on everyone’s mind. The potential for more interstate travel in the coming months calls for some preparation. What better way to plan your next holiday than to look to some of the most picturesque...
Organically growing and maintaining a relevant audience is one of the toughest things to do. Fortunately, there are some avenues you can explore that don’t include buying fake followers or using ads that just don’t bring about results! With the expansion and increasing popularity of social...
What is life without delicious food photos and recipes? Food influencers have arguably been setting this delicious trend since the dawn of social media. Drooling over foodie photos is unashamedly a popular pastime for many of us, let’s face it. If you’re looking to feed your...
2020 was a historic year with the global pandemic keeping us home more than ever. These extraordinary times provided all types of challenges for creatives around the country - one being content creation. With stay-at-home orders in place for a large part of the year,...
Influencers are now one of the most widely requested marketing tools. They have the power to promote businesses and products to an audience that trusts them and are extremely valuable for a brand's marketing campaign. If you want to collaborate with influencers, you’ll need to master...
In today's influencer Q&A we sit down with Ezra Moran from @ezramorann. We chat with Ezra about her top tips for taking an amazing photo, how to build your influence online and what we can expect from her over the next 6 months. Tell us a...
Since launching in 2017, TikTok has accumulated over two billion users and is the fastest growing social media platform worldwide. Whilst many of us know it as the creative platform where ‘TikTokers’ post videos of the latest dance challenges, lip-syncing battles or comedic skits, the...
The Australian Influencer Marketing Council (AIMCO) recently published a Code of Practice for influencers which outlines everything brands and influencers need to know about advertising disclosures. This code of practice is warmly welcomed by Australian brands, agencies and creators to ensure equal transparency within the industry. In...
Measuring the success of your influencer campaign is a crucial step within the influencer marketing process. Without the ability to track how your campaign went, it’s impossible to gauge the impact of your campaign against other efforts in your marketing mix. When looking at what to...
