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The Australian Influencer Marketing Council (AIMCO) recently published a Code of Practice for influencers which outlines everything brands and influencers need to know about advertising disclosures. This code of practice is warmly welcomed by Australian brands, agencies and creators to ensure equal transparency within the industry. In...
Measuring the success of your influencer campaign is a crucial step within the influencer marketing process. Without the ability to track how your campaign went, itโs impossible to gauge the impact of your campaign against other efforts in your marketing mix. When looking at what to...
In today's influencer Q&A we sit down with Bec Jayne from @bybecjayne. We chat with Bec about her top tips for taking an amazing photo, how to build your influence online and what we can expect from her over the next 12 months. Tell us a...
In today's influencer Q&A we sit down with Zack Lucas from @zacklucass. We chat with him about his off-road, solo adventure around Australia and what to expect from him over the next 12 months. Tell us a bit about your background and how you came about...
2019 saw huge developments for Influencer Marketing. We saw the removal of likes on Instagram, the uprising of new platforms such as TikTok, and the switch from carefully curated feeds to a more authentic delivery of influencer content. As in previous years, we have continued to...
Thereโs no doubt that Instagram has become a marketing powerhouse for brands and businesses. Companies nowadays use Instagram for various marketing goals, from building brand awareness and customer loyalty to pushing product sales. And while Instagram is all about photos, itโs important not to underestimate the...
It takes a lot of pieces of the puzzle to fit together, to get a business to thrive. On social media, in particular, there are so many avenues a business can take their marketing.ย Instagram is quickly becoming one of the most popular avenues for brands....
Advertising your brand is an inevitable part of your business journey. You need to invest the effort into raising brand awareness and reaching your target audience. One of the best ways to achieve your advertising goals is to turn to influencer marketing. Influencers are people...
Influencer marketing is not a new concept - even before the internet, influencers were present in magazines, tv advertisements, and newspapers. But nowadays, the rise of social media means influencers are more plentiful and accessible. As social media evolves, as will the influencer landscape, and it's...
Which fitness influencers inspire you to get your butt moving? From a 6 pack of abs, to a squat proof booty and beautiful yoga poses - fitness influencers can be the perfect inspiration we need! We all want to feel confident on the inside and out...
