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Post Regularly It is no surprise that this is number 1 on the list as this rule applies to anyone wanting to grow their audience on any social media platform. However this rule is particularly important to note for TikTokers as the algorithm favours those who...
At The Exposure Co. we’ve had the chance to work with a variety of brands, promoting an extremely diverse array of products and services, giving us insight into the up-and-coming trends for 2022… In 2021 we saw TikTok grow over 45%, recording over 1 billion monthly...
In today's influencer Q&A we sit down with Ezra Moran from @ezramorann. We chat with Ezra about her top tips for taking an amazing photo, how to build your influence online and what we can expect from her over the next 6 months. Tell us a...
Measuring the success of your influencer campaign is a crucial step within the influencer marketing process. Without the ability to track how your campaign went, it’s impossible to gauge the impact of your campaign against other efforts in your marketing mix. When looking at what to...
In today's influencer Q&A we sit down with Bec Jayne from @bybecjayne. We chat with Bec about her top tips for taking an amazing photo, how to build your influence online and what we can expect from her over the next 12 months. Tell us a...
In today's influencer Q&A we sit down with Zack Lucas from @zacklucass. We chat with him about his off-road, solo adventure around Australia and what to expect from him over the next 12 months. Tell us a bit about your background and how you came about...
2019 saw huge developments for Influencer Marketing. We saw the removal of likes on Instagram, the uprising of new platforms such as TikTok, and the switch from carefully curated feeds to a more authentic delivery of influencer content. As in previous years, we have continued to...
A key element to social media success is creating a highly engaged fan base. Let’s face it, there’s no point posting content if your followers aren’t interested in what you have to say. Engagement refers to the number of shares, likes and comments your social media...
These days, we’re all about pretty tiled floors, the perfect latte art in our morning cuppa and basically anything that will look cool on our Instagram. When it comes to creating an influencer-friendly brand, the options are endless. But at the same time it can become...
Whether you are looking to grow a huge following on Social Media for business or personal use, we’ve outlined some tips to help you on your way. The first step is to have a clear goal of what you want to achieve with your page. Is it...