We are experts in Influencer Marketing.

 

The Exposure Co. creates collaboration between brands and digital influencers. We help brands establish relationships with their audience through influencers on Instagram, YouTube, TikTok, Facebook, blogs and more.

How we work

The Exposure Co. develops, activates and manages tailored influencer marketing campaigns based on your brand’s unique goals.

Full Service Influencer Agency

We are Australia’s largest full service influencer marketing agency. Our team of specialists manage your campaign from end to end; from strategy development, to influencer management and post campaign analysis.

Influential Reach

Our network of over 7,500 influencers ensures we have the right influencer for your brand. Our one-on-one relationships with these influencers ensures we can harness their power for ultimate campaign success.

Matchmaking experts

Our unbiased, data-driven approach to teaming influencers up with brands means we are able to elevate your brand in the eyes of those that matter most, rather than simply choosing specific influencers who will provide the highest commission.

Trusted Partner

We have a proven track record building influence for national and international clients. We know what success looks like and help our clients understand and measure impactful influence.

Our Influencers

With a reach of over 600 million, our influencer network gives us access to most influential bloggers, vloggers and social media influencers in Australia, New Zealand and around the world.

 

We work with influencers across all the main categories and niches, and use specialised data tools to access their detailed follower insights such as gender split, age, location, language and other specialised matchmaking information.

Kiss the berry influencer

Our Work

Interested to see how influencer marketing can elevate your brand?
Take a look at some of our case studies.

Influencer Map
7501

Total Influencers

616427246

Total Reach

As seen in

Contact Us

 

Want to hear more or ready to activate a campaign?
What is Influencer Marketing?

Influencer Marketing is the new wave of celebrity endorsements, digital PR and word-of-mouth marketing combined. It is the process of strategically engaging trusted influencers in relevant verticals to align with a brand and amplify their message to a targeted and engaged audience. Forward thinking brands have been utilising the power of digital ambassadors for some time, with 73% of marketers saying they have allocated budget for influencer marketing and 59% of marketers planning to increase their spend in the next year. Executed well, there is an unparalleled opportunity to reach their audience in an authentic way, leading to greater awareness, trust and better quality customers. Influencer Marketing is the new wave of celebrity endorsements, digital PR and word-of-mouth marketing combined. It is the process of strategically engaging trusted influencers in relevant verticals to align with a brand and amplify their message to a targeted and engaged audience. Forward thinking brands have been utilising the power of digital ambassadors for some time, with 73% of marketers saying they have allocated budget for influencer marketing and 59% of marketers planning to increase their spend in the next year. Executed well, there is an unparalleled opportunity to reach their audience in an authentic way, leading to greater awareness, trust and better quality customers.

What is an Influencer Marketing Agency?

An Influencer Marketing Agency facilitates the process of aligning a brand with digital influencers. Our agency formulates the strategy according to our experience, proven results and knowledge of upcoming changes in the digital space or relevant vertical. The agency then conducts the influencer recruitment, negotiation, management and any compensation required, right through to influencer program completion and reporting.

What are Digital Influencers?

Digital Influencers are the new powerhouses of social and internet marketing. Some influencers are recognised personalities or celebrities offline. Others have amassed a following through their digital presence alone. Influencers range from micro-influencers at only a few thousand followers, interacting with a grassroots level audience, up to digital celebrities with millions of followers. Typically these influencers will be prevalent on one or more social media channels such as Instagram, Youtube, Snapchat, Musical.ly, LinkedIn, Facebook, Twitter and independent blogs.