We are experts in Influencer Marketing.
The Exposure Co. activates and manages tailored influencer marketing campaigns based on your brand’s unique goals.
We are one of Australia’s leading full service influencer marketing agencies. Our team of specialists manage your campaign from end to end; from strategy development, to influencer management and post campaign analysis.
Our network of over 10,000 influencers ensures we have the right influencer for your brand. Our one-on-one relationships with these influencers means we can harness their power for campaign success.
Our unbiased, data-driven approach to teaming influencers up with brands means we are able to elevate your brand in the eyes of those that matter most, rather than simply choosing specific influencers who will provide the highest commission.
We have a proven track record building influence for national and international clients. We know what success looks like and help our clients understand and measure impactful influence.
Our influencer network gives us access to the most influential bloggers, vloggers, social media influencers and content creators in Australia and New Zealand.
We work with influencers across all leading social media channels and use specialised data tools to tap into detailed follower insights such as gender split, age, location, and other specialised matchmaking information.
Total Influencers ... and counting!
Influencer Marketing is the new wave of celebrity endorsements, digital PR and word-of-mouth marketing combined. It is the process of strategically engaging trusted influencers in relevant verticals to align with a brand and amplify their message to a targeted and engaged audience. Forward thinking brands have been utilising the power of digital ambassadors for some time, with 73% of marketers saying they have allocated budget for influencer marketing and 59% of marketers planning to increase their spend in the next year. Executed well, there is an unparalleled opportunity to reach their audience in an authentic way, leading to greater awareness, trust and better quality customers.
An Influencer Marketing Agency facilitates the process of aligning a brand with digital influencers. Our agency formulates the strategy according to our experience, proven results and knowledge of upcoming changes in the digital space or relevant vertical. The agency then conducts the influencer recruitment, negotiation, management and any compensation required, right through to influencer program completion and reporting.
Digital Influencers are the new powerhouses of social and internet marketing. Some influencers are recognised personalities or celebrities offline. Others have amassed a following through their digital presence alone. Influencers range from micro-influencers at only a few thousand followers, interacting with a grassroots level audience, up to digital celebrities with millions of followers. Typically these influencers will be prevalent on one or more social media channels such as Instagram, Youtube, Snapchat, TikTok, LinkedIn, Facebook, Twitter and independent blogs.