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2019 saw huge developments for Influencer Marketing. We saw the removal of likes on Instagram, the uprising of new platforms such as TikTok, and the switch from carefully curated feeds to a more authentic delivery of influencer content.As in previous years, we have continued to...
There’s no doubt that Instagram has become a marketing powerhouse for brands and businesses. Companies nowadays use Instagram for various marketing goals, from building brand awareness and customer loyalty to pushing product sales.And while Instagram is all about photos, it’s important not to underestimate the...
It takes a lot of pieces of the puzzle to fit together, to get a business to thrive. On social media, in particular, there are so many avenues a business can take their marketing. Instagram is quickly becoming one of the most popular avenues for brands....
Advertising your brand is an inevitable part of your business journey. You need to invest the effort into raising brand awareness and reaching your target audience. One of the best ways to achieve your advertising goals is to turn to influencer marketing. Influencers are people...
Influencer marketing is not a new concept - even before the internet, influencers were present in magazines, tv advertisements, and newspapers. But nowadays, the rise of social media means influencers are more plentiful and accessible.As social media evolves, as will the influencer landscape, and it's...
Which fitness influencers inspire you to get your butt moving?From a 6 pack of abs, to a squat proof booty and beautiful yoga poses - fitness influencers can be the perfect inspiration we need! We all want to feel confident on the inside and out...
There are guidelines that all advertisements have to follow whether they are headed for TV, radio, or your growing Instagram page. We’ve dug up everything there is to know about posting ad’s on social media so you can keep on doing what you do best.Influencer...
Who we follow on social media, even if we are aware of it or not, has an influence on our lives. For this reason, it pays to be mindful of who you follow. Many of our favourite Instagram influencers post content to have a positive...
Social media influencers are everyday people like you and me. As you would with your friends and families, social media influencers share their passions - just on a much larger scale!These passions can vary from fitness to travelling, to memes and cat videos. Whether it...
A key element to social media success is creating a highly engaged fan base. Let’s face it, there’s no point posting content if your followers aren’t interested in what you have to say.Engagement refers to the number of public shares, likes and comments your social...
