Would you like to contribute to our blog? Get in touch or send your submissions to hello@theexposure.co
2020 was a historic year with the global pandemic keeping us home more than ever. These extraordinary times provided all types of challenges for creatives around the country - one being content creation. With stay-at-home orders in place for a large part of the year,...
Influencers are now one of the most widely requested marketing tools. They have the power to promote businesses and products to an audience that trusts them and are extremely valuable for a brand's marketing campaign.If you want to collaborate with influencers, you’ll need to master...
In today's influencer Q&A we sit down with Ezra Moran from @ezramorann. We chat with Ezra about her top tips for taking an amazing photo, how to build your influence online and what we can expect from her over the next 6 months.Tell us a...
Since launching in 2017, TikTok has accumulated over two billion users and is the fastest growing social media platform worldwide. Whilst many of us know it as the creative platform where ‘TikTokers’ post videos of the latest dance challenges, lip-syncing battles or comedic skits, the...
The Australian Influencer Marketing Council (AIMCO) recently published a Code of Practice for influencers which outlines everything brands and influencers need to know about advertising disclosures.This code of practice is warmly welcomed by Australian brands, agencies and creators to ensure equal transparency within the industry.In...
Measuring the success of your influencer campaign is a crucial step within the influencer marketing process. Without the ability to track how your campaign went, it’s impossible to gauge the impact of your campaign against other efforts in your marketing mix.When looking at what to...
In today's influencer Q&A we sit down with Bec Jayne from @bybecjayne. We chat with Bec about her top tips for taking an amazing photo, how to build your influence online and what we can expect from her over the next 12 months. Tell us a...
In today's influencer Q&A we sit down with Zack Lucas from @zacklucass. We chat with him about his off-road, solo adventure around Australia and what to expect from him over the next 12 months. Tell us a bit about your background and how you came about...
2019 saw huge developments for Influencer Marketing. We saw the removal of likes on Instagram, the uprising of new platforms such as TikTok, and the switch from carefully curated feeds to a more authentic delivery of influencer content.As in previous years, we have continued to...
There’s no doubt that Instagram has become a marketing powerhouse for brands and businesses. Companies nowadays use Instagram for various marketing goals, from building brand awareness and customer loyalty to pushing product sales.And while Instagram is all about photos, it’s important not to underestimate the...
