17 Sep Elevate Your Black Friday Sales with the Power of Influencer Marketing
The Black Friday season is swiftly approaching, and although it’s only September, there’s much to prepare for in this eagerly awaited time for strategic marketing. This shopping extravaganza has given birth to Cyber Monday (27th November, 2023) and expanded into Cyber Week, presenting a golden opportunity for e-comm brands.
In Black Friday marketing, authenticity takes centre stage, which is where influencers come into the picture. These social media magnets boast devoted followers & partnering with these influencers is the secret sauce for reaching new and existing customers during this shopping spectacle.
Influencers bring creativity and soaring engagement to the table. Their loyal fans place huge value on their opinions, making them the ideal choice for cutting through the noise on social media.
Trust is key
For eCommerce brands, trust is the ultimate currency. Influencers work wonders with product review videos and thoughtfully curated gift wishlists, lending their trusted voices to sway new customers. Adobe’s insights reveal that a significant 20% of holiday shoppers make purchases based on influencer recommendations.
Take your audience along for the ride
Unboxing campaigns are another popular strategy. Influencers unwrap products, sharing their excitement with their audience. This format meticulously showcases details of the product and it’s KSPs, making it a powerful platform for highlighting new seasonal releases and building anticipation for Black Friday deals.
If you have your sights set on incentivising sales through exclusive deals, consider collaborating with influencers on promo code campaigns. This mutually beneficial strategy enables influencers to offer unique deals to their followers while helping brands generate more revenue from their Black Friday sales. Taking it a step further, you can transform influencers into sales champions through affiliate campaigns. Their brand affinity, product expertise, and extensive reach can be fine-tuned with clear “call to action” and affiliate links, ensuring that every post contributes to the success of Black Friday and Cyber Monday.
Influencers are the magic wand that can make your Black Friday marketing shine. So, get ready for this shopping season by gearing up for strategic influencer activations, and prepare to witness your sales soar to new heights!
Keen to learn more about our influencer marketing packages ? Contact us at Hello@theexposure.co