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These days, we’re all about pretty tiled floors, the perfect latte art in our morning cuppa and basically anything that will look cool on our Instagram. When it comes to creating an influencer-friendly brand, the options are endless. But at the same time it can become...
Whether you are looking to grow a huge following on Social Media for business or personal use, we’ve outlined some tips to help you on your way. The first step is to have a clear goal of what you want to achieve with your page. Is it...
Instagram’s Highlights feature lets you combine multiple Instagram stories into long-term content your audience can discover at their convenience when visiting your profile. This is especially effective for new visitors to your Instagram profile who want to get to know you better. They have access...
The New Year means New Predictions for how we believe Influencer Marketing will evolve in 2019. If you are reading this article, you must be keen to beat the rest and get the inside knowledge of Influencer Marketing success in 2019. I know I am, so...
This year The Exposure Co. released our first ever survey results for The State of Influencer Marketing and Social Media in Australia report for the year 2018. It is jam packed with incredible insights about Australians, what they think of branded social media accounts, what...
Video is kind of a big deal. Touted as the next big thing in the digital space, it’s something more people are trying out for themselves. Not only are people creating more video, but we as users are watching a lot more video too. It's estimated video will...
Have you run an influencer marketing campaign and didn't reap the results you'd hoped for? Our influencer manager, Victoria, recently shared the main reasons Influencer campaigns fail here. The key takeaways? Your campaign flopped because...
In today's influencer Q&A we sit down with Catlina Miguel from @theunimpossibles. We chat to her about launching a beauty business in a Paris hostel, how she juggles her go-getter lifestyle, and what to expect from her over the next 12 months. Tell us a bit about your background...
When reading about Ellese don't be surprised if you have a "how the hell does she do it all" moment. In todays Q&A we chat to her about how she got started with @ellesechloe, how she manages to juggle work, blogging and a marketing PhD, and her top tips...
In today's Q&A we chat with Alex & Anna from The Biting Truth - two Accredited Practising Dietitians proving that there's much more to Instagram than fad diets, detox and slimming pills! Tell us a bit about your background and why you created @thebitingtruth. Over the last few years we’ve...
