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Who we follow on social media, even if we are aware of it or not, has an influence on our lives. For this reason, it pays to be mindful of who you follow. Many of our favourite Instagram influencers post content to have a positive...
Social media influencers are everyday people like you and me. As you would with your friends and families, social media influencers share their passions - just on a much larger scale! These passions can vary from fitness to travelling, to memes and cat videos. Whether it...
A key element to social media success is creating a highly engaged fan base. Let’s face it, there’s no point posting content if your followers aren’t interested in what you have to say. Engagement refers to the number of public shares, likes and comments your social...
These days, we’re all about pretty tiled floors, the perfect latte art in our morning cuppa and basically anything that will look cool on our Instagram. When it comes to creating an influencer-friendly brand, the options are endless. But at the same time it can become...
Whether you are looking to grow a huge following on Social Media for business or personal use, we’ve outlined some tips to help you on your way. The first step is to have a clear goal of what you want to achieve with your page. Is it...
Instagram’s Highlights feature lets you combine multiple Instagram stories into long-term content your audience can discover at their convenience when visiting your profile. This is especially effective for new visitors to your Instagram profile who want to get to know you better. They have access...
The New Year means New Predictions for how we believe Influencer Marketing will evolve in 2019. If you are reading this article, you must be keen to beat the rest and get the inside knowledge of Influencer Marketing success in 2019. I know I am, so...
This year The Exposure Co. released our first ever survey results for The State of Influencer Marketing and Social Media in Australia report for the year 2018. It is jam packed with incredible insights about Australians, what they think of branded social media accounts, what...
Video is kind of a big deal. Touted as the next big thing in the digital space, it’s something more people are trying out for themselves. Not only are people creating more video, but we as users are watching a lot more video too. It's estimated video will...
Have you run an influencer marketing campaign and didn't reap the results you'd hoped for? Our influencer manager, Victoria, recently shared the main reasons Influencer campaigns fail here. The key takeaways? Your campaign flopped because...
