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The New Year means New Predictions for how we believe Influencer Marketing will evolve in 2019. If you are reading this article, you must be keen to beat the rest and get the inside knowledge of Influencer Marketing success in 2019. I know I am, so...
This year The Exposure Co. released our first ever survey results for The State of Influencer Marketing and Social Media in Australia report for the year 2018. It is jam packed with incredible insights about Australians, what they think of branded social media accounts, what...
Video is kind of a big deal. Touted as the next big thing in the digital space, it’s something more people are trying out for themselves.Not only are people creating more video, but we as users are watching a lot more video too. It's estimated video will...
Have you run an influencer marketing campaign and didn't reap the results you'd hoped for? Our influencer manager, Victoria, recently shared the main reasons Influencer campaigns fail here.The key takeaways?Your campaign flopped because...
In today's influencer Q&A we sit down with Catlina Miguel from @theunimpossibles. We chat to her about launching a beauty business in a Paris hostel, how she juggles her go-getter lifestyle, and what to expect from her over the next 12 months. Tell us a bit about your background...
When reading about Ellese don't be surprised if you have a "how the hell does she do it all" moment. In todays Q&A we chat to her about how she got started with @ellesechloe, how she manages to juggle work, blogging and a marketing PhD, and her top tips...
In today's Q&A we chat with Alex & Anna from The Biting Truth - two Accredited Practising Dietitians proving that there's much more to Instagram than fad diets, detox and slimming pills! Tell us a bit about your background and why you created @thebitingtruth. Over the last few years we’ve...
Next up in our Q&A series is Natalie Lucas, founder of Sydney based style, beauty and lifestyle blog From Luxe with Love. Today she shares with us how she got started as an influencer and her top tips for achieving the perfect Instagram post. Tell us a bit...
Today we shine the spotlight on Hannah Singleton, co-founder of Health Synergy - the healthy wellness platform helping their followers find the best version of themselves. Tell us a bit about your background and why you created @healthsynergy Health Synergy is a mother-daughter team that evolved from a mutual...
With soft pastels, beautiful skylines and sparking oceans aplenty, Sera Wright's instagram @photography_byron_bay is brimming with beauty. Today she shares her top tips for influencers looking to work with brands, her favourite places to shoot and some exciting plans for next year! Tell us a bit about...
