Influencer Marketing Blog

Keep up to date with our influencer interviews, industry reports and influencer tips and tricks.

Would you like to contribute to our blog? Get in touch or send your submissions to hello@theexposure.co

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When we found out that Zoe Raissakis from @wildblend was launching a raw donut ebook we had to hear more. In todays Q&A we chat to Zoe about her health and wellness journey, her top secret tips to nailing a food shot and, of course, donuts. Tell us...

When discussing leading Australian photographers, Benjamin Lee from @itchban immediately springs to mind. With an account filled with nothing but adventure and beauty, he is one to watch. Today he shares with us his favourite place to shoot and what inspires his creativity. Tell us a bit...

When it comes to makeup and beauty advice, Ash Quinn from @ozproductjunkie is your go to girl. In our first Influencer Q&A feature, we chat with Ash about her top beauty products, her makeup artistry business and, of course, flat lays. Tell us a bit about your background and how you...

Whether you're a brand, an established blogger, or a fresh-faced novice, growing your social influence is an important step to building your online credibility and overall business success. For bloggers, building your social influence will allow you to build your audience and collaborate with top brands...

It’s no secret that Instagram is a great platform for creating and sharing content with your followers. But although it might not seem it, creating awesome content is often harder and more involved than you think! For the cream of the crop insty accounts, there’s...

So you’ve heard of this thing called “influencer marketing” but have no idea how it all works. What’s the point? And who is an influencer? The answer is super simple, and we’re here to help, so let’s start with the basics. The Influencer Influencers are people with,...

We recently looked at the most popular brands on Instagram in The #InstaFamous Report, so this week we thought we’d take a peek at some of the Aussie brands that are nailing it on Instagram, both aesthetically and in their success with influencer marketing. Here...

Who sits at the popular table when it comes to brands on Instagram? Automatically you would recall at least three accounts in your feed that are big-league players, but the results of ‘The Big Five’ might surprise you. How many followers does it take to...

If you are hooked on Instagram like us, you’ll know the #flatlay is the cool-girl way to photograph anything and everything - your travel essentials, daily outfits, beauty products, shopping successes, night-out essentials, lazy afternoon accompaniments and so much more. If you aren’t flat laying...

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