How to Write the Perfect Influencer Outreach Email

Influencers are now one of the most widely requested marketing tools. They have the power to promote businesses and products to an audience that trusts them and are extremely valuable for a brand’s marketing campaign.

If you want to collaborate with influencers, you’ll need to master the art of outreach emails. The best thing you can do is to create a unique, effective template and use it for further collaborations.

To help you out, we’ve put together a guide: 8 steps to writing the perfect influencer outreach email. Let’s break it down together.


Do Your Research


Before you jump straight to the writing part, you’ll need to do some research. This involves:

  • Analysing the influencer’s social media channels
  • Reading their posts and watching their videos
  • Analysing their audience and their comments


The aim here is to gather as much information as possible and make sure that you know your influencer well. This will help you create a better email and ensure its success.


Smart Subject Line


Think of it this way – if the influencer you chose is truly valuable and popular, they’re surely getting a ton of emails every day. So why would they open yours?

To ensure it gets opened, you have to find a way to make your email stand out from the rest. The subject line is your biggest ally here and you should use it to get the influencer to open your outreach and read your offer. Here’s what you need to do:

  • Create a catchy subject line
  • Make it interesting, fun, or informative
  • Announce what the email is going to be about


Here’s an example: “Kathryn, we love you!” or “Collab opportunity with XY Brand.


Email Introduction


You’ve successfully got the influencer to open your email, now let’s get down to the body of the email.

If you nail this part, you’ll have a pretty good chance of having this person read the entire email outreach and (hopefully!) agree to collaborate with you.

Here’s what you should include in your introduction part:

  • A friendly greeting
  • Which social media you find them on
  • A small, personal detail they’ll love


Here’s an example: Hi Kathryn! I have been following you on Instagram for quite some time, and I have to say I love what you do. Especially the Sunday specials with your Mum!

This type of introduction will let the influencer know you’re not just sending them a template email, you’ve actually invested the time to get to know them and craft an email specifically for them.

It’s an introduction that will tell them you’re serious about collaborating and should keep them reading.


Your information


Now it’s time to tell them a bit more about yourself. They don’t need your entire biography, just the basic information such as:

  • Your name
  • The organization/brand/company you represent
  • Your job title


It should be as simple as: I’m Jordan Dawn, the social media specialist at XY Brand, and we are big fans of your content.

You’re giving them enough information that they could further investigate your company and do some research of their own, but you’re not boring them with a ton of unnecessary information.


Your Brand Information


The next thing you should include in your outreach is some more information about your brand. The influencer needs to understand why you reached out to them, and what makes them a great fit for your brand.

Include a brief summary about:

  • What your brand stands for
  • What you sell/offer/do
  • Why you find it to be a perfect match with the influencer


Here’s an example: XY Brand is a swimwear company that promotes female empowerment and a healthy body image. We loved your recent posts about self-esteem and women supporting women, which is why we believe you’d be the perfect fit for our brand.

They need to see that you understand what they stand for and can relate to their vision, values, or messages they send.


Collaboration Offer


It’s time to make them an offer.

Define what the collaboration offer is:

  • What you’re offering
  • What you expect in return


Make sure to be specific and leave no room for misunderstandings, like in the example here: We’d like to offer you some free samples of our summer collection, and your followers a 30% off discount with a code designed for you… 

Cover the basics and make sure it’s enough for the influencer to understand what you’re aiming at.


Ask for their Feedback


Finally, if the influencer likes what you’re offering, you should invite them to give you feedback and respond to your email.

Make sure there’s a strong CTA at the end of your email, along with the contact information they should use to get back to you.

For example:

If you think we could work together (like we do!), please get back to me by responding to this email or calling my number XXXX. I hope to hear back from you soon! 

 Kind regards,

 Jordan Dawn

 XY Brand

Also, make sure to leave your brand website and social media channels in the footer of the email so that the influencer can check out your content.


Proofread Your Template


Once you finish putting your template together, make sure that you proofread it carefully. Nobody wants to collaborate with a brand or business that can’t write an email without a typo.

Make sure that you:

  • Remove grammar mistakes
  • Remove spelling mistakes
  • Polish your writing


If you need help editing or proofreading your email templates, you can check out this page.


Final Thoughts


Writing the perfect influencer outreach email is not as hard as it may seem. Do your research, put down the facts and you’ll be on your way. Use the steps we’ve shared above to write an email template that will nail you those influencer collaborations you’ve been planning.


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