11 May How to grow your brand following organically using influencer marketing
Organically growing and maintaining a relevant audience is one of the toughest things to do. Fortunately, there are some avenues you can explore that don’t include buying fake followers or using ads that just don’t bring about results!
With the expansion and increasing popularity of social media platforms, we have entered a new era of marketing. Social Media has opened a marketing opportunity to business owners and self-made influencers. It is a lethal combination that has seen success for both parties alike. We are living in a time where entire brands are being built off the backs of social media platforms with the help of influencers and their loyal followers.
Here are some campaign tips to grow your audience organically:
- Keep your name and message in front of your followers. Ensure your campaign focuses on delivering the correct marketing message that is good for your brand. It’s important that all campaign content is aligned with your branding, so your audience easily identifies your point of difference.
- Match the Message and Format to the Proper Network. What works on Twitter won’t necessarily work on Instagram or Facebook. The types of messages your influencer posts should vary across networks, for a campaign to be successful.
- Include Social Media Follow Buttons Everywhere Possible. It’s a good idea to put social media follow buttons on every page of your website and in your campaign posts if possible.
To wrap things up, influencer marketing is a growing trend that’s giving businesses like yours, extra revenue, followers, engagement, and much more. When done right, a campaign could be the boost your business needs to grow and prosper.
If you’re interested in learning more ways to run a successful influencer campaign, to grab your audience’s attention, to get them listening, and to grow your brand presence, then email our marketing specialist team Hello@theexposure.co