Sydney Influencers

Sydney is known for its sun-kissed beaches, coffee shops on every corner, and fashion boutiques everywhere you look. Because of this, it may not come as a surprise that there are plenty of celebrities and influencers dominating Sydney’s social scene.


Due to it’s large population, the influencer landscape in Sydney has grown ten-fold and it can be hard to determine which influencers to pick from the bunch. Jessica Stein and Nicole Warne have been leading the way in Sydney’s fashion scene for years, while Natalie Roser and Nick Cheadle are leading the way in fitness. In the YouTube space, influencers like Sammy Robinson and Brittney Lee Saunders are killing the game with entertaining daily vlogs.


Sydney is the hub for PR lead influencer events in Australia, so it’s the best place to connect with hot new influencers from around the country. With so much going on in this cosmopolitan city, it’s no wonder there are so many trendsetters in Sydney.


Here are a few more of our favourite Sydney-based influencers.


Wendy “Wengie” Ayche (@wengie)

Wengie is widely considered one of the most popular YouTubers in Australia. Her channel initially focused on beauty, fashion, and DIY projects. She also shares popular daily vlogs and has become a musical sensation in her native country of China, having released nine songs.


Pia Muehlenbeck (@piemuehlenbeck)

Muehlenbeck is a fashion and lifestyle influencer with over 2 million followers on Instagram. She’s originally from Germany, but now lives in Sydney, where she collaborates with brands in the fashion and lifestyle industries.


Dilya Diaz (@diazdilya)

Diaz is a lifestyle influencer with over 1 million followers on Instagram. On her profile, she shares her fashion and makeup looks, as well as plenty of travel content. She works as a fitness and fashion model, and is often seen wearing the hottest new swimwear looks.


Here at The Exposure Co. we have hundreds of Sydney-based influencers in our network with influencers across Instagram, YouTube, Snapchat, Twitter, Facebook and TikTok. Our Sydney micro influencers are fantastic for brands looking to crack into the local market, and our top tier Sydney based Instagram influencers are known for taking local brands global.


Get in touch with us to find out more about our Sydney influencer events. Whether you’re looking for a Sydney foodie influencer to promote your new restaurant, or Sydney social media influencers to take your brand to the next level, you’ll find the perfect fit at our events.

@bamitsjoanne x @essilor + @tylerreisz x @drewsofficial

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