But as popularity in the market grows, it’s becoming more and more difficult for brands to stand out and run successful influencer marketing campaigns on Instagram.
The Instagram landscape is crowded – particularly in popular niches such as fashion and beauty, so it’s important for brands to carefully decide who they’d like to collaborate with, and in what manner. Nowadays influencer marketing is less and less about being a once or twice a year campaign tactic, and more about an always on strategy. As influencer marketing becomes more popular and therefore competitive, it is important for brands to turn to the experts when creating their strategy and measuring their results.
When deciding on Instagram influencers, it’s important to work with those whose values align with your brands values. “Influence” can also be measured through a wide range of metrics which include, but are not limited to, engagement rate, follower size and/or average reach.
Here at The Exposure Co, we pride ourselves in working with influencers on Instagram who know how to create an impact, are trendsetters and have authority within a certain topic or industry.
Our Instagram influencers have an established credibility within a specific topic or industry. We team them up with our clients to drive brand awareness within a specific niche, boost sales, create content and/or encourage conversations around a certain topic.
Influencers on Instagram can promote brands via a range of content types including feed posts, IG TV and Instagram stories. The popularity of sponsored Instagram stories and reel posts have grown as more bands tap into the raw, highly organic nature of the stories at often a lower cost than a feed post.
Here are some of the top Instagram influencers posting right now.
Kylie Jenner: While Jenner is mainly known for her role in Keeping Up With The Kardashians, she also has one of the most influential Instagram pages in the world. She currently has 157 million followers, and shares her glamorous outfits and makeup looks. It costs nearly $1 million US for companies to work with her on a sponsored post.
Chiara Ferragni: Ferragni initially came to prominence in the fashion industry with her blog, The Blonde Salad. Now, she has 18.2 million followers on her Instagram, where she shares her daily fashion and beauty looks. She’s also the founded for the Chiara Ferragni fashion collection.
Huda Kattan: Kattan is a beauty blogger based in Dubai and is the founder of Huda Beauty, a popular makeup brand. She shares tutorials and makeup inspiration on her Instagram, which has 40.7 million followers.
Jimmy Chin: Chin is one of Instagram’s most popular travel influencers. He is known for adventure photography and works with rock climbers, surfers, and other athletes to create jaw dropping content. He currently has 2.6 million followers.
Zach King: King is an Instagram influencer as well as a YouTuber. He uses his Instagram to post videos from his daily life. He currently has 22.4 million followers on the platform.
Kayla Itsines: Itsines is one of the biggest Australian Instagram influencers, with 12 million followers. She shares her workout routines and other health and fitness content online. She’s also the founder of the Sweat Challenge and Bikini Body Guides.
Jay Alvarrez: Alvarrez is a travel blogger and model from Hawaii. He has 5.3 million followers on his Instagram, where he shares photos and videos from his travels. He’s passionate about adventure sports like surfing and skydiving.