The makeup and beauty industries have changed drastically over the past decade thanks to beauty influencers.
A beauty or makeup influencer is someone who shares their beauty routines on social media platforms like YouTube and Instagram. Beauty bloggers on YouTube started posting makeup tutorials, hauls, and skincare routines in the early aughts, teaching a generation of teenagers how to do their makeup. Many beauty influencers also developed strong followings on Instagram, making use of Instagram story and reel features to showcase tutorials and routines. In recent years we’ve seen the beauty TikTok space grow rapidly and evolve the space even further!
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