TikTok is a new social media app that is quickly growing in popularity. It started as a platform for lip sync music videos, but has since grown to include general comedy and talent videos. TikTok is particularly popular with kids and teens, but is growing to appeal to a broader audience. TikTok influencer marketing is becoming a popular way for brands to successfully reach a teenage audience. Here are some of the top TikTok influencers posting right now.
Loren Gray: Gray is the most popular influencer on TikTok right now, with 37.5 million followers on the platform. She got her start posting lip sync videos online, eventually catching the eye of record executives, who signed her to Virgin Records. She currently lives in Los Angeles and is pursuing a music career while continuing to post videos on TikTok.
Rory Eliza: Rory Eliza is one of the most recognizable Australian TikTok influencers. She has 1.3 million followers on the platform as well as a popular Instagram page. She’s known for posting comedy videos as well as makeup and beauty content.
Tyler Brown: Brown is a teenager from California who became famous on TikTok for his energetic dance and lip sync routines. He’s also known for his bold and innovative makeup looks. He now has 6.5 million followers on TikTok.
Jason Coffee: Coffee and his family initially started making comedy videos on Vine, and later switched over to TikTok, where he gained over 13 million followers. He posts videos with his kids Peyton and Isaac as well as his wife Chassy. Before joining social media, Jason was a Starbucks barista, and is still involved in the coffee industry.
Lauren Godwin: Like many of the TikTok influencers on this list, Godwin first garnered recognition for the lip sync videos she was posting online. She later transitioned into other types of comedy videos, and uses clothing and wigs to play unique characters. Godwin has 17.7 million followers, and often collaborates with her influencer boyfriend, Sebastian Bails, on projects.