The State of Social Media

and Influencer Marketing

in Australia Report

AUSTRALIAN SOCIAL MEDIA HABITS REVEALED


Wondering how Australians use social media and what they like to see on business accounts? Want to know how social media affects purchase decisions and where these transactions take place? Ever wondered what Australians really think about influencers?

Answered YES to any of these questions? So did we. That’s why we conducted a national survey to uncover never before revealed social media statistics.

WHAT YOU WILL FIND INSIDE:
  • How and why Australians use social media
  • Which platforms are most popular and how often they are used
  • Most popular brand categories Australians follow
  • Attitude towards sponsored posts
  • How Australians research purchase decisions on social media
  • What makes a good brand account
  • Why people follow influencers and bloggers
  • Most popular categories of influencers and bloggers
  • Discount code redemption
  • How influencers affect purchase decisions

Get your FREE copy of the State of Social Media and Influencer Marketing Report in Australia. See results from 1027 Australian social media users over 29 pages.

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