05 Jul Niche Social Media Networks to Grow Your Business In 2019!

Influencer marketing is not a new concept – even before the internet, influencers were present in magazines, tv advertisements, and newspapers. But nowadays, the rise of social media means influencers are more plentiful and accessible.

As social media evolves, as will the influencer landscape, and it’s important to keep up with the trends.

In this blog, we are going to delve into two niche social media networks and uncover their benefits. Read ahead to find out if these channels are suitable for your business.

1. Pinterest

The purpose of Pinterest is to share and inspire others. It is a digital pinboard reflecting personal passions and interests which provides businesses the opportunity to create visually appealing content that inspires their target audience.

Other benefits of Pinterest include:

Native looking Paid Ads

This is a standout benefit because users are becoming non-responsive to ads, but on Pinterest, paid posts look identical to organic posts (with the exception of a small promoted tag).

Evergreen Content

Similar with YouTube, your content doesn’t have an expiry date or a point at which it will be lost within the cluster of other posts. Pinterest content has a long shelve life so users can discover content long after it has been posted! #winning

Drives Web Traffic

Pinterest drives 33% more traffic than other social channels proportionality! This gives strong relevance to businesses looking to use social media networks to increase exposure to their websites. Pins, links and promoted content help drive interested customers and audience members back to your website.

Pinterest users like to buy

90% of Pinterest users say that Pinterest helps them decide what to purchase. HUGE! Pinterest is a key visual aid to showcase your products and if you aren’t on there already, we think you should get started now!

2. WhatsApp

WhatsApp can send text, image, audio and video messages to others globally (as long as you have an internet connection). You can have up to 256 users in one group-chat to engage with each other quickly and easily. Business profiles were launched in January 2018 and this allowed businesses to have a separate account for marketing purposes on WhatsApp.

Other benefits of WhatsApp include:

One-on-one, Free Engagement

The one-on-one nature of WhatsApp gives businesses the ability to humanise their brand and better connect with customers. Currently, it is free for businesses to send messages to their prospects, but that may change in the future!

Guaranteed Reach

Unlike most mainstream networks, organic reach is low unless paid advertising is used (Facebook organic reach is at around 2%). Messages sent via WhatsApp are delivered to 100% of their intended audience as long as the recipient actually reads the message.

Broadcast Messages

If a business has the WhatsApp number (mobile number) of its prospect database on file, it can message up to 256 people at once with a broadcast message. The trick is that the message appears to the recipient as though the business has sent them a personal message only. As WhatsApp allows a variety of content formats like text, audio, video and gifs – a broadcast message can be a huge benefit to implement into your Social Media Strategy!

We know more and more businesses are going to soon be utilising these niche Social Media Networks to engage influencers, reach their audience, gain more web traffic and grow their business! So what are you waiting for?

ABOUT THE AUTHOR

Emma McCoy Lovell is a Food, Heath, and Social Media Enthusiast. Emma is originally from New Zealand but is now based in Melbourne, Australia for a change of lifestyle and opportunity. She is a beginner in her blog writing and has a strong interest in social media along with all its aspects. Her goal is to become a social media expert with skills in blog writing, photography, management and more.