Case Studies

 

We build influence like no one else. Take a look at some of our case studies below.

ASUS

Zenbook Pro Duo Launch

#ZenbookProDuo

 

The Exposure Co. engaged 41 top tier Australian influencers (100k+ followers) to promote the launch of ASUS’ Zenbook Pro Duo laptop. We created a “thunderclap” style buzz around the launch with over 130 posts going live within 24 hours.

41

INFLUENCERS

64

FEED POSTS

12.2%

AVERAGE ENGAGEMENT RATE

11.6 Mil

REACH

3.4K

CLICKS TO PRODUCT PAGE IN 24 HOURS

580

NEW FOLLOWERS IN 24 HOURS

Zookal

Back to Uni campaign

#ZookalHasMyBack

 

The Exposure Co. was engaged to promote Zookal as the go-to provider for university textbooks. Student influencers created Zookal themed sponsored posts and shared discount codes across Youtube, Instagram and TikTok during O week and the start of the uni semester.

 

19

INFLUENCERS

5K

POST ACTIONS (SAVES AND FORWARDS)

948 HOURS+

TIKTOK VIEW TIME

5.9 Mil

REACH

88.3K

LIKES

8.2%

YOUTUBE CLICK-THROUGH RATE

Ministry of Tourism

Indonesia

#WonderfulIndonesia

 

The Exposure Co. was engaged to re-position Indonesia as a desirable travel destination after a recent natural disaster. YouTubers were sent on a 5 star trip to multiple destinations in Indonesia to document their experience and share it with their followers on YouTube and Instagram.

3

INFLUENCERS

130 +

POSTS

12.9%

AVERAGE ENGAGEMENT RATE

3 Mill

INSTAGRAM REACH

5.5 Mill

YOUTUBE REACH

1.1 Mill +

POST ENGAGEMENTS

Nice and Natural Food Co.

Protein Nut Bar Launch

 

Nice and Natural Food Co., engaged The Exposure Co. to build hype around the launch of their new protein nut bars in Coles Supermarkets. A mix of influencers from different tier groups were engaged to promote the bars and their health benefits through Instagram feed posts and stories.

 

34

INFLUENCERS

48

FEED POSTS

2.6%

AVERAGE ENGAGEMENT RATE

5.4 Mil

REACH

145K

LIKES

1.2K

COMMENTS RECEIVED

RACQ

RACQ Lifestyle membership

#ItPaysToBelong

 

The Exposure Co. was engaged to grow sign ups for RACQ’s Lifestyle membership. Queensland based influencers were sent to experience the membership perks and share the fun on their social media accounts.

12

INFLUENCERS

34

FEED POSTS

3.3%

AVERAGE ENGAGEMENT RATE

500K

REACH

14%

FOLLOWER INCREASE

200%

CAMPAIGN ROI

Invisible Zinc

@invisiblezincau Instagram Launch

 

Iconic Australian brand, Invisible Zinc, engaged The Exposure Co. to grow their social influence in conjunction with the launch of their Instagram presence. Top tier Australian influencers were engaged to promote the sunscreen on their Instagram accounts, as well as provide content for reposting on the @invisiblezincau Instagram account.

9

INFLUENCERS

14

FEED POSTS

2.3%

AVERAGE ENGAGEMENT RATE

2.1 Mil

REACH

50.7K

LIKES

21 cents

COSTS PER ENGAGEMENT

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