Case Studies
#ZenbookProDuo
The Exposure Co. engaged 41 top tier Australian influencers (100k+ followers) to promote the launch of ASUS’ Zenbook Pro Duo laptop. We created a “thunderclap” style buzz around the launch with over 130 posts going live within 24 hours.
INFLUENCERS
FEED POSTS
AVERAGE ENGAGEMENT RATE
REACH
CLICKS TO PRODUCT PAGE IN 24 HOURS
NEW FOLLOWERS IN 24 HOURS
#ZookalHasMyBack
The Exposure Co. was engaged to promote Zookal as the go-to provider for university textbooks. Student influencers created Zookal themed sponsored posts and shared discount codes across Youtube, Instagram and TikTok during O week and the start of the uni semester.
INFLUENCERS
POST ACTIONS (SAVES AND FORWARDS)
TIKTOK VIEW TIME
REACH
LIKES
YOUTUBE CLICK-THROUGH RATE
#WonderfulIndonesia
The Exposure Co. was engaged to re-position Indonesia as a desirable travel destination after a recent natural disaster. YouTubers were sent on a 5 star trip to multiple destinations in Indonesia to document their experience and share it with their followers on YouTube and Instagram.
INFLUENCERS
POSTS
AVERAGE ENGAGEMENT RATE
INSTAGRAM REACH
YOUTUBE REACH
POST ENGAGEMENTS
Nice and Natural Food Co., engaged The Exposure Co. to build hype around the launch of their new protein nut bars in Coles Supermarkets. A mix of influencers from different tier groups were engaged to promote the bars and their health benefits through Instagram feed posts and stories.
INFLUENCERS
FEED POSTS
AVERAGE ENGAGEMENT RATE
REACH
LIKES
COMMENTS RECEIVED
#ItPaysToBelong
The Exposure Co. was engaged to grow sign ups for RACQ’s Lifestyle membership. Queensland based influencers were sent to experience the membership perks and share the fun on their social media accounts.
INFLUENCERS
FEED POSTS
AVERAGE ENGAGEMENT RATE
REACH
FOLLOWER INCREASE
CAMPAIGN ROI
Iconic Australian brand, Invisible Zinc, engaged The Exposure Co. to grow their social influence in conjunction with the launch of their Instagram presence. Top tier Australian influencers were engaged to promote the sunscreen on their Instagram accounts, as well as provide content for reposting on the @invisiblezincau Instagram account.
INFLUENCERS
FEED POSTS
AVERAGE ENGAGEMENT RATE
REACH
LIKES
COSTS PER ENGAGEMENT