04 Mar 5 Tips For Creating An Influencer-Friendly Brand
These days, we’re all about pretty tiled floors, the perfect latte art in our morning cuppa and basically anything that will look cool on our Instagram.
When it comes to creating an influencer-friendly brand, the options are endless. But at the same time it can become overwhelming wondering how to attract that perfect stream of customers for your business. And let’s be honest, get more re-posts than you ever dreamed of.
That’s why we’re unlocking 5 tips to ensure your brand has what it takes to connect, engage and go viral.
Know Your Target
This may seem like a no-brainer, but do you know who your brand is actually targeting? Have you clearly defined your ideal customer so you know exactly what problem you’re solving?
You should know their every want and need in order to tailor your efforts to them. A tip here is to focus on ONE person and work from there, rather than focusing on a mass audience. That way, your communication is reaching the right people without second-guessing if anyone’s listening.
For example, if you’re selling yoga mats and your target is a 30-year-old woman named Sam (yes, give them a name!) then speak to Sam like she’s your bestie every time you write a caption on Instagram.
Once you know your target, it is so much easier to stand out effectively.
Focus on Feeling
When someone interacts with your brand, how do you want them to feel? Think of some adjectives that you’d associate with your brand and focus on those. I’d stick to 5 max, so you’re not getting lost on what you’re trying to achieve.
If you’re struggling with this, consider how you feel when you interact with some of your favourite brands. Let’s use Nike as an example. The feeling I get from that brand is inspired, encouraged and motivated.
When you can focus on feeling, your brand has a greater chance of connecting and making an impression. For more advice on this, you might like to check out a branding studio like Saevil Row.
This goes without saying. You cannot have a successful brand without a strong and visual brand identity. Now, let me be the one to remind you that branding is SO much more than a logo. It’s the foundation of building an influencer-friendly brand and one that people remember.
Your brand identity should be consistent in style, regardless of which platform you’re on. Whether that’s a social account, physical packaging or even a website; your identity should be, well, identifiable.
The best way to ensure this remains congruent is by having solid brand guidelines in place. When you hire a professional to design your brand, a document comes with it that outlines the brand style. Consider this as the holy grail of your business and brand identity.
Consistency is Key
If you’re looking to attract the top influencers to your brand, you need consistency. And by following the first 3 steps religiously, is how you achieve it.
This is especially important if you’re a brand that shares consumer photos. Take the brand Frank Body for example. Their brand is so consistent, that when consumers and influencers share their experience, it’s a cohesive message. The product is visible, the style is in line with their identity and above all, you KNOW that it’s a Frank Body product.
Experience + Engage
Do you want to be the talk of the town? Use every single customer touchpoint as an opportunity to impress your audience and cement your brand image. The power of positive reviews do not go unnoticed and that is the credibility your brand needs to reach true influence status.
Consider the experience you’re creating on and offline and ensure it’s nothing shy of a 10/10. This is a great opportunity to engage with your existing and new audience, so they feel supported and more likely to promote your brand. Integrity is what will make your brand stand out and you need to not only talk the talk but walk the walk.
So, now that you’re ready to create your show-stopping, influencer-friendly brand, what are you waiting for?