Influencer Marketing Blog

Keep up to date with our influencer interviews, industry reports and influencer tips and tricks.

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Have you run an influencer marketing campaign and didn't reap the results you'd hoped for? Our influencer manager, Victoria, recently shared the main reasons Influencer campaigns fail here. The key takeaways? Your campaign flopped because...

In today's influencer Q&A we sit down with Catlina Miguel from @theunimpossibles. We chat to her about launching a beauty business in a Paris hostel, how she juggles her go-getter lifestyle, and what to expect from her over the next 12 months. Tell us a bit about your background...

When reading about Ellese don't be surprised if you have a "how the hell does she do it all" moment. In todays Q&A we chat to her about how she got started with @ellesechloe, how she manages to juggle work, blogging and a marketing PhD, and her top tips...

In today's Q&A we chat with Alex & Anna from The Biting Truth - two Accredited Practising Dietitians proving that there's much more to Instagram than fad diets, detox and slimming pills! Tell us a bit about your background and why you created @thebitingtruth. Over the last few years we’ve...

Next up in our Q&A series is Natalie Lucas, founder of Sydney based style, beauty and lifestyle blog From Luxe with Love. Today she shares with us how she got started as an influencer and her top tips for achieving the perfect Instagram post. Tell us a bit...

Today we shine the spotlight on Hannah Singleton, co-founder of Health Synergy - the healthy wellness platform helping their followers find the best version of themselves. Tell us a bit about your background and why you created @healthsynergy   Health Synergy is a mother-daughter team that evolved from a mutual...

With soft pastels, beautiful skylines and sparking oceans aplenty,  Sera Wright's instagram @photography_byron_bay is brimming with beauty. Today she shares her top tips for influencers looking to work with brands, her favourite places to shoot and some exciting plans for next year!   Tell us a bit about...

One minute on her account and you're guaranteed to have caught a severe case of #wanderlust. Casey Duncan from travel and lifestyle account @go.seek shares her favourite places to travel and has us painfully jealous about an upcoming trip! Tell us a bit about your background and how you...

When we found out that Zoe Raissakis from @wildblend was launching a raw donut ebook we had to hear more. In todays Q&A we chat to Zoe about her health and wellness journey, her top secret tips to nailing a food shot and, of course, donuts. Tell us...

When discussing leading Australian photographers, Benjamin Lee from @itchban immediately springs to mind. With an account filled with nothing but adventure and beauty, he is one to watch. Today he shares with us his favourite place to shoot and what inspires his creativity.   Tell us a bit...

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