WHERE IT ALL BEGAN…
The concept for The Exposure Co. was developed in 2013 when trying to recruit influential Australian Instagrammers to promote a new e-commerce business.
In the absence of a useful Instagram search functionality, finding the right influencers took hours of manually crawling through the platform hoping to stumble across individuals who fit the brief. To add to the frustration, some of these influencers who initially showed interest would prove to be unreliable (or just down right dishonest).
BUT! The influencers who did deliver produced amazing results and the overall campaign was a huge success in terms of brand exposure and ultimately sales.
The massive potential of Influencer Marketing had been confirmed however the process required some tweaking.